Commissioned by the municipality of Zutphen, AGMI has supplied the new tourist signage for the historic town centre. The new signposts help visitors find their way to the main attractions and, at the same time, from a distinctive feature of the streetscape.
A special detail of the project is the ornament placed on top of each post. The design was created by two pupils from the Eligant Lyceum.
The council organised a design competition in which pupils from the Eligant Lyceum were challenged to design a sculpture that reflects the city's identity. The winning design by Jaiden Yau and Stella Sykora features recognisable symbols of Zutphen, such as the city walls, the caracteristic towers and the city coat of arms.
The ornament was recently unveiled at Walburgis Church, in the presence of Councillor Rick Verschure and the two young designers.
AGMI was responsible for the realisation of the new signposts and the production of the ornaments. In doing so, the pupils' design was translated into a durable , high-quality product suitable for long-term use in public spaces. The combination of functional signage and a locally designed ornament gives the posts a unique look that complements the town's historic character.
The new signage will be installed throughout Zutphen town centre in the coming weeks. This means the system will be ready in time for the start of the tourist season, enabling visitors to find their way around the town even more easily.
For AGMI, this is a fine example of how signage can be not only functional, but can also contribute to a city's identity and the experience of being there.
